I had the opportunity to discover something simple, but revolutionary that was revealed to me by none other than Mr. @stephen_pierce (CLICK HERE TO SEE MR. PIERCE SPEAK) himself. Its the concept of simple patterns as it applies to business, life, and Internet marketing. Meaning that all business opportunities, whether Internet marketing, or real estate related can be broken down to the least common denominator of (Who, What, How).

The who is simply who is our target market, if its real estate are targets are motivated home sellers and, home buyers. If we are speaking in terms of IM the who would be determined by what niche we are going after. The what is what strategy are we going to use in real estate, lease options, subject to, rehabs. As it applies to Internet marketing will we be doing affiliate marketing, CPA offers, or selling our own products. Finally the how is what medium will we use to market our products in services. Now of course if we are doing Internet marketing we will be using the Internet, but what IM strategy, ppc, seo, co-reg, jv ect.. In real estate it can be a combination of online and offline methods, which I believe you should be doing both to maximize your opportunities.

Now I know this may seem like a very simple and obvious concept, however it is one that is overlooked all the time. Just look at the number of people out there who may have 1 or 2 pieces of the puzzle figured out however they never accomplish what they set out to do, and it does not matter if its real estate or Internet marketing. If you do not have all the pieces of the puzzle its very difficult to achieve the desired outcome. We should all take time to make sure that we have a clear picture of what we want to accomplish and have the foundation laid out as clearly as possible, and that foundation starts out with the (Who, What, How).

Check out the illustration to help get my point across. You can CLICK HERE TO SEE STEPHEN SPEAK

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